Kudos to the Dove Company for the great new campaign using real women with real body types. I know some people don't like it, or think it's just patronizing or a just a gimmick. Here's what their website says about it:
"For too long, beauty has been defined by narrow, stifling stereotypes. Women have told us it's time to change all that. Dove agrees. We believe real beauty comes in many shapes, sizes and ages. That is why Dove is launching the Campaign for Real Beauty.Of course, it's about making money in the end. So what? I'm just glad to see the sorts of real women that have been my sisters and Mom, my ex-girlfriends and wife finally being celebrated as the beauties that they are. They are just as, if not more beautiful than the size two, surgically-enhanced models that seem to inhabit the rest of the media world.
Dove's global Campaign for Real Beauty aims to change the status quo and offer in its place a broader, healthier, more democratic view of beauty. A view of beauty that all women can own and enjoy everyday."~Why the Campaign For Real Beauty?
It's about damn time the pendulum swang the other way, and healthy, normal, curvy women were celebrated instead of marginalized by unrealistic images that have been a part of our pop culture for way too long.
Thanks for reading,
Purgatory: A place of suffering and torment with an unknown duration. In Roman Catholic Theology-the place where the dead are purified from their sins.
By Rage Against The Machine